You have long hair and you are ready for an updo or "long hair"
service and you go to a full service salon and what - they don't offer
"long hair" service. Guess its not so full service after all. So you
go to another beautician and they don't know what to do either. Why is
that? Some of the reasons hairstylists don't offer "long hair" or updo
service is because:

- None of their clients have long hair
- Never learned how
- Takes too long
- Learned, tried it, but got out of practice and forgot
- Too confusing

To the hairstylist, watching is easy. But when you are actually doing
the work, it becomes confusing. It's hard for a hairstylist to get and
keep clients. If you are able to offer total hair services, including
long hair, then you'll be keeping new clients instead of sending them
away. One way to help you get over some of the points listed above is
to practice on a wig or mannequin. When you are in-between
appointments, this will offer you practice to gain confidence and
allows you to display your work to your customers.

If you are good at long hair, then you need to be the hairstylist that
your competitors send their customers to. Advertise that you do long
hair. There are plenty that don't do long hair and this approach may
get you the client list you need.

Let the bridal shops know you are available, along with the formal
dress shops. Girls going to prom always want fancy hairstyles. Offer
your services free to the bridal show as a promotion for your
business. This helps you gain more updo customers and helps the bridal
shop. Win-win.

You can also create a photo album of the mannequins you have been
practicing on, or on customers. This will give prospective customers
your ability and creativity level. Another idea is to work with a
clothing store on their special event or sale days - and offer your
services to attract customers. You can make these books up
inexpensively with a digital camera and

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