advertising metrics
click-through, click-through rate (CTR), conversion rate, cost-per-click
(CPC), cost-per-action (CPA), CPM, customer acquisition costs, hit, hybrid
model, impressions, page view, pay per click (PPC), pay per lead (PPL), pay
per sale (PPS), site stickiness, surround session, unique visitors, Web site
traffic

advertising specifications
banner ad, beyond the banner, button ad, HTML banner, interstitials, pop-up
ad, pop-under ad, rectangle ad, rich media, skyscraper ad, text ad, vertical
banner

affiliate marketing
affiliate, affiliate directory, affiliate forum, affiliate fraud, affiliate
marketing, affiliate merchant, affiliate network, affiliate software,
exclusivity, payment threshold, return days, super affiliate, two-tier
affiliate program

business and ebusiness
application service provider, B2C, B2B, disintermediation, guerilla
marketing, free, first-mover advantage, interactive agency, marketing,
marketing plan, network effect

community and etiquette
blog, forum, moderator, netiquette

controversial marketing
ad blocking, banner blindness, buzzword, cookie, email spam, FFA,
incentivized traffic, mousetrapping, opt-out, pagejacking, spam, search
engine spam, trick banner

domain names
domain name, long domain name, whois

email marketing
email, email marketing, ezine, ezine directory, HTML email, opt-in email,
pass-along rate, permission marketing, sig file, viral marketing

free web site promotion
barter, banner exchange, button exchange, text link exchange, Web ring, Web
site award asdfae weaf aefa32423

linking strategy
deep linking, inbound link, link checker, outbound link, reciprocal links

online advertising
advertising network, caching, frequency cap, house ads, keyword marketing,
rate card, rep firm, run-of-site (ROS), run-of-network (RON), self-serve
advertising, sponsorship, underdelivery

search engine optimization
description tag, doorway page, doorway domain, invisible Web, keyword,
keyword density, keyword research, keywords tag, link popularity, link text,
log file, manual submission, meta tag generator, meta tags, pay per click
search engine, search engine optimization, search engine submission, search
spy, title tag, top 10, URL, volunteer directory

search engines and directories
search engine, metasearch engine, portal, Web directory

web design and marketing
above the fold, ad space, ALT tag, animated GIF, bookmark, cascading style
sheets (CSS), favicon, Flash, frames, home page, JavaScript, linkrot,
navigation, shopping cart, site search, splash page, Web browser, Web
design, Web site usability

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